Retail expansion intelligence · Barcelona · London

Every address
already has a
verdict.

Delivered in minutes. Calibrated on real store performance, not theory.

Submit a location By invitation · Expansion directors & CEOs
GSG99Decision Engine
Executive Report · Committee Grade
Avinguda Diagonal 400
Barcelona · Les Corts · 150 m²
GeoScore
84/100
Location index
Decision
GO
Opening recommended
Est. sales / day
€1,240
≈ €37,200/mo
Risk
Low
Index 24 / 100
Demand
Competition
Viability
GOFull case, committee-ready
Madrid · Fuencarral → GOLondon · Soho → GOBarcelona · Eixample → NO GOLisboa · Chiado → GOManchester · N. Quarter → GO COND.Valencia · Ruzafa → GO COND.Sevilla · Nervión → GOPorto · Bonfim → GO Madrid · Fuencarral → GOLondon · Soho → GOBarcelona · Eixample → NO GOLisboa · Chiado → GOManchester · N. Quarter → GO COND.Valencia · Ruzafa → GO COND.Sevilla · Nervión → GOPorto · Bonfim → GO
Twenty years behind

Expansion is still decided
like it's 2005.

Meetings, consultants and gut feel. Slow, expensive, and you find out whether you were right once you've signed.

Today's process
Weeks
→
With GSG99
Minutes
BasisGut feel, and whoever speaks loudest in the room.Against measured results, not opinions.
ScopeOne location at a time, whichever someone brought in.A whole city or the entire country, ranked by opportunity.
CertaintyYou find out the mistake once you've signed.The full verdict before you commit.
The price of getting it wrong
−250,000€
A wrong location never stops costing: the build-out, the key money, the signed lease, the months of losses while you decide whether to hold on or close.
We lived it · Documented starting point · London
From scan to decision

First the zone.
Then, the verdict.

01
Screening · Multi-country

Whitespace

Scans an entire city, or the whole country, and ranks every zone by real opportunity for your brand.

Where it's worth looking, before setting foot on the street.
02
Due diligence

The verdict

One address becomes the full case a committee asks for: comparables, financial viability and a verdict.

Whether that specific location deserves the opening.
Already have the address? Go straight to the verdict.
Search the whole city
36,412
zones analysed
→ 30 opportunity zones
Zone no. 7 · Eixample Esquerra · Barcelona
Any city · Spain, UK & beyond
Chosen zone · no. 7 of 30
Eixample Esquerra
Barcelona
The verdict, before the lease
Calle Aribau 102 · Eixample Esquerra
GO
Opening recommended
Comparables · viability · risk
And everything read against your network: cannibalisation, overlap, your real sales.
In use on real operations
200+
locations
Checked against real sales
The method runs daily on a national chain with 200+ stores in Spain and is validated against sales that actually happened, not projections. And it is not a shared generic model: every client gets their own engine, calibrated on their own network.
Why it isn't another data map

Not a dataset. The judgment of people
who have opened stores, codified.

Born inside real operations, not in a data lab. It learns from outcomes that actually happened, including the mistakes that cost real money.

Measured against real sales

Not against reports or projections: against what existing stores actually sold.

Built by people who have signed leases

Decades of expansion, good locations and expensive mistakes, codified into the engine.

Your engine, your network

One engine per client, trained only on your own data. Your edge is never shared with your competitors.

Anyone can buy data. Judgment is not for sale.
200+
Real locations checked
against their sales
<3 min
From address to verdict,
no human intervention
Committee grade
The full case an expansion
committee signs off
If you're expanding

Bring us the address.We respond only to expansion directors and CEOs.

By invitation · No agencies · No intermediaries